The industry’s single most pressing need is the availability of individuals with knowledge, skills and direct experience in both music and business. While college graduates in either music or business are plentiful, the demand for people with both information and skill sets far outstrips the supply.
“Crane graduates have proven themselves in the music business industry and several are now in key management positions in our company."
— Scott Goodman, Samson Technologies
In the fall of 2005 a project was initiated to help SUNY Potsdam music business majors and minors connect with Crane Institute for Music Business industry sponsors. Since January 2006 dozens of students have participated in The NAMM Show held each January in Anaheim, California. The students have worked as interns for industry sponsors gaining valuable experience working in the industry's biggest trade show and forming important industry relationships.