Athletes Increase Breast Cancer Awareness


Although the SUNY Potsdam Bear’s basketball season may be over, the fight against breast cancer continues.  In February, the SUNY Potsdam men’s and women’s basketball teams swapped their warm-up shirts for pink ribbon breast cancer t-shirts to raise awareness of the fight against this disease.

This was the third year participating in the Women’s Basketball Coaches Association’s Pink Zone, formerly known as “Think Pink.”  The event began in 2007 as an initiative to raise breast cancer awareness in women’s basketball, on campuses and in communities.  During their games on February 20, they raised approximately $600 through donations and support.

“All proceeds will be donated to the Kay Yow/WBCA Cancer Fund in an attempt to do our part to fight against breast cancer,” says Tara Ruckh, head coach of SUNY Potsdam women’s basketball team.  Kay Yow was a former North Carolina State University head women's basketball coach who served as the catalyst for the initiative after her third reoccurrence of breast cancer in 2006.  The Kay Yow/WBCA Cancer Fund is also in partnership with The V Foundation for Cancer Research.

The Pink Zone’s 2009 campaign raised over $1.3 million, reached over 912,000 fans and unified more than 1,600 participating teams and organizations.

For more information about the Kay Yow/WBCA Cancer Fund, or how to make a donation, visit