SUNY Potsdam Red Band Program Teaches 'Every Second Counts'


SUNY Potsdam leadership recognized the students who have been trained through the Red Band program. For the full caption with names, see the attached release.

“Every Second Counts” is the theme for SUNY Potsdam’s Red Band program, which teaches students to be vigilant to prevent drinking deaths. The program is adopted from SUNY Stony Brook’s Red Watch Band program.

The mission of the Red Watch Band is to provide students of the college/high school community with the knowledge, awareness and skills to prevent toxic drinking deaths and to promote a student culture of kindness, responsibility, compassion and respect.

Toxic drinking is when someone drinks so much alcohol that he or she passes out—putting them in danger of serious health complications, including death. Through the Red Band program, students are taught how to handle alcohol emergencies and summon authorities.

At SUNY Potsdam, the Red Band program is linked with the BEAR @ Potsdam Civility Initiative, which teaches students to Be Ethical And Responsible (BEAR). SUNY Potsdam is working to encourage students to take care of one another and uphold the values of the Potsdam Pledge.  

“We want our students to be active responders when they see their friends in trouble or in a situation that could lead to a bad life choice,” said Annette Robbins, coordinator of student conduct and community standards.  

Campus Health Educator Bridget Bradish and Robbins attended a one-day training at SUNY Oneonta last spring to be trained as leaders for the Red Watch Band program.  

“Our students have a responsibility to one another to ensure safety and wellness throughout our community,” said Bradish.  

Along with SUNY Potsdam President Dr. John F. Schwaller and Gena Nelson, administrative director of the College’s Counseling Center, Robbins and Bradish gathered recently to recognize the first group of Potsdam students who received the training this year.

As seen in the photo below, the group included, from left: Row 1: Annette Robbins, Beth Ann Sanford, Dina Panetta, Erin Casey, President Schwaller, Julia Waldroff, Amelia O’Hara, Marissa McMaster, Laure Venetozzi, Bridget Bradish. Row 2: Jonathan Doane, Leo Adle, Ally Nowakowska, Ariana Blade, Danielle Christ, Gena Nelson, Shianne Washington.

Anyone in the community either at the university or high school level can be trained in Red Band by contacting Robbins at or Bradish at 

To find out more about student life at SUNY Potsdam, visit

Founded in 1816, and located on the outskirts of the beautiful Adirondack Park, The State University of New York at Potsdam is one of America’s first 50 colleges. SUNY Potsdam currently enrolls approximately 4,350 undergraduate and graduate students. Home to the world-renowned Crane School of Music, SUNY Potsdam is known for its handcrafted education, challenging liberal arts and sciences core, excellence in teacher training and leadership in the performing and visual arts.