Sears teams up with SUNY Potsdam for 7th annual "Bear Pride Night"


bear pride night

Some lucky fan will be taking home a brand new 42” flat screen television from Maxcy Hall on Friday, Feb. 5, as SUNY Potsdam holds its seventh annual “Bear Pride Night.” Once again, through the combined efforts of the Offices of Alumni Relations, Residence Life and the Bears’ Athletic Department, the college invites area alumni, students and area sports fans and families to attend the evening tripleheader to cheer on the Bears and take part in a number of fun activities.

The evening’s game schedule tips off in Jerry Welsh Gymnasium at 6 p.m. as coach Tara Ruckh’s women’s basketball squad battles SUNYAC rival Buffalo State at 6 p.m. The Bears men’s basketball team, led by coach Sherry Dobbs Jr., follows up, also taking on the Bengals at 8 p.m. Sandwiched between these games a few steps away in the Maxcy Hall Ice Arena, first year coach Chris Bernard‘s Bear skaters face-off at 7 p.m. against SUNY Morrisville.

Potsdam Sears, SUBWAY and Great Northern Printing will team up with the Bears in sponsoring what has become one of the premier winter sports evenings in the North Country. In the featured promotion of the night to be held at halftime of the men’s basketball game, spectators will face off in the “Sears Shootout,” accumulating points for made baskets with the high scorer winning the high definition television. “Phil Vivlamore and Sears have stepped up to provide a signature event for the night that will generate a lot of excitement,” says Bill Mitchell, Bears’ assistant athletic director.

Numerous other promotions and giveaways will occur throughout the evening, including Bear Pride fan towels and thundersticks to be given out at the door. The always-popular SUBWAY sub-eating team competition takes place in between the basketball games. Free “Bear Pride” t-shirts, compliments of Great Northern Printing, will be shot from a t-shirt launcher in between periods of the hockey game. In addition, drawings to win cash and prizes including a “Vegas Vacation,” and “Chuck-A-Puck,” sponsored by the Student Athlete Advisory Council, all are part of an entertaining night for Bear fans.

Admission is free for all alumni and their families by visiting the alumni “Will Call” booth located near the Maxcy Hall ticket window.  Alumni will be able to enjoy reserved seating areas during each game, as well.  Admission also is free for all area high school students who wear their school colors.

For more information about Bear Pride Night, contact Bill Mitchell, assistant athletic director, at (315) 267-2307 or