My Mix 96.1 FM to carry SUNY Potsdam basketball and hockey for 2013-14 season


POTSDAM, N.Y.—SUNY Potsdam Athletic Director James Zalacca has announced a radio contract between the College and the Stephens Media Group of Massena for the 2013-14 season. Through the agreement, Bears men's and women's basketball as well as men's ice hockey home games will be broadcast on My Mix 96.1 FM (WVLF).

The station will carry 14 men's hockey games, 11 men's and nine women's basketball games along with possible home playoff contests this year. Out of the area fans, parents and alums can listen to My Mix 96 audio streamed over the Internet via the Bearcast or accompanying the live video stream provided through The broadcasts start with the men's hockey home opener against the University of New England on Nov. 2 and run through the entire winter season.

"We're extremely excited to partner with the Stephens Media Group in yet another opportunity for the community to follow Potsdam Bears Athletics," said Zalacca. "Through the expanded coverage provided by Stephens, combined with our live streaming capabilities, every Potsdam Bears follower will have the opportunity to witness firsthand our teams in action."

My Mix 96.1 is one of three stations in Massena owned by Stephens Media Group which also operates heritage station WMSA 1340 AM and 101.5 FM The Fox serving northern New York and southern Canada. Stephens Media Group operates 10 other stations in New York State, including three in Ogdensburg, four in Watertown and three in Rochester.

"Stephens Media Group of Massena is privileged to partner with SUNY Potsdam Athletics to broadcast Bears basketball and hockey on My Mix 96.1 FM," said Mark Gaines, regional manager. "As a leader in providing entertainment and information, we are excited to offer this local level of sports broadcasts to the SUNY Potsdam community and beyond."

Stephens' production manger Ryan Leroux will assume play-by-play duties both on the ice and the hardwood. Former Potsdam coach John Horan will continue to serve as the color commentator and analyst during Bears hockey games.

My Mix 96 will also carry the induction of Potsdam's 1996 SUNYAC Ice Hockey Champions into the Bears Hall of Fame prior to the start of the New England game on Nov. 2.