On May 3, 2010, Yeardley Love of the University of Virginia women's lacrosse team was brutally beaten to death by her former boyfriend and member of the men's lacrosse team. Since that fatal day, Yeardley's mother, Sharon Love developed the One Love Foundation in response to her tragic loss to raise awareness about the consequences of relationship violence. One of the ways college campuses are aiding in the efforts is by initiating and participating in the Yards for Yeardley campaign. The campaign challenges student-athletes and campus communities from around the country to attempt to run one million yards in Yeardley's memory. All ten SUNY Athletic Conference-affilliated campuses, including SUNY Potsdam, will participate during the week of April 23-29 with the goal to walk/run one million cumulative yards on each campus.