Marketing is telling the story of the promise.
That promise is our brand. SUNY Potsdam promises a transformational student experience empowering individuals to discover a future uniquely their own. Protecting the promise of the institution is the responsibility of our administration, faculty, staff, and alumni. Telling the story of the Potsdam experience effectively is the marketing department’s challenge.
An example of our brand character is “SUNY Potsdam is a creative, hands-on learner/teacher who thrives on trying new things and nurturing multiple talents. Humble yet bold, not afraid of environmental extremes, loyal to family and community and extraordinarily generous.”