Trademark & Licensing

The SUNY Potsdam name and logos are trademarked and available for use on merchandise only with permission from the College.  This protects the integrity of the SUNY Potsdam visual identity and allows the College to maintain quality control and consistency over institutional graphic elements.

List of Current Licensed Manufacturers (PDF)

The SUNY Potsdam licensing program is managed through Strategic Marketing Affiliate Inc. All manufacturers of SUNY Potsdam merchandise must be a licensed vendor.  To become a licensed vendor or manufacturer contact:

Brian Young
Strategic Marketing Affiliates, Inc.
Pan American Plaza
201 South Capitol Ave, Suite 520
Indianapolis, IN 46225

Phone: 617.645.7041
E-mail: byoung@smaworks.com