Official Colors

In 2013-2014, SUNY Potsdam formed a color committee to address increasing inconsistencies in the Official Color palette.  The full report on this committee's finding can be read in the full color report.

Vendors or commercial printers that ask for the PMS value or Pantone® value of our colors are referring to how the ink is displayed on paper.  CMYK or Cyan/Magenta/Yellow/black, is a printing process in 4 or full-color printing.  RGB or Red/Green/Blue and hexidecimal values are used for the Web.

Primary Color

PMS

4-color Process

Web

1955C:
swatch
to come


C 0
M 100
Y 60
K 37


R 102
G 0
B 0

Hex #
990033








Secondary Color

PMS

4-color Process

Web


Pantone Gray - 429

C 3
M 0
Y 0
K 32


R 168
G 173
B 173

Hex #
A8ACAD

*Metallic Silver or Silver foil can also be used