Web Content

Writing for the web is a unique blend of sound information architecture and marketing.

Information Architecture

Organizing Information
The key to organizing your information is to always keep your audience in mind. Websites are layers of information; if you give the user too much at once, you risk overwhelming and frustrating them. Below are basic tips to keep in mind when building and organizing your information:

  • Only display information that is necessary, useful and current.
  • Distinguish your goals.
    Is the information marketing your program or giving users access to forms, instructions, program or department requirements? As a rule, the top levels of a site should be used for marketing and the farther down a user goes, the more utilitarian the information becomes.
  • Liaisons are not permitted to display information (such as newsletters, fliers or other documents) that is beyond 2 years old.

Main level or Homepage

  • Content should be brief.
  • State in clear, concise language department offerings.
  • Services can be listed briefly. You can build a page that gives more detailed information about services.

Grammar/Spelling & SUNY Potsdam Policies

  • SUNY Potsdam does not use oxford commas.  
  • Website, webpage, homepage and voicemail are one word.
  • Internet, World Wide Web and Web should be capitalized.
  • PDF should be in all caps; in the rare case that a Microsoft Word document is uploaded, it should be displayed as .doc
  • Liaisons must utilize the spell check system in place within the CMS.  Do not submit content until you have spell-checked your page.

For more information about Grammar/Spelling Policies, please see the Editorial Style Guide.