Writing for the web is a unique blend of sound information architecture and marketing.
The key to organizing your information is to always keep your audience in mind. Websites are layers of information; if you give the user too much at once, you risk overwhelming and frustrating them. Below are basic tips to keep in mind when building and organizing your information:
- Only display information that is necessary, useful and current.
- Distinguish your goals.
Is the information marketing your program or giving users access to forms, instructions, program or department requirements? As a rule, the top levels of a site should be used for marketing and the farther down a user goes, the more utilitarian the information becomes.
- Liaisons are not permitted to display information (such as newsletters, fliers or other documents) that is beyond 2 years old.
Main level or Homepage
- Content should be brief.
- State in clear, concise language department offerings.
- Services can be listed briefly. You can build a page that gives more detailed information about services.
Grammar/Spelling & SUNY Potsdam Policies
- SUNY Potsdam does not use oxford commas.
- Website, webpage, homepage and voicemail are one word.
- Internet, World Wide Web and Web should be capitalized.
- PDF should be in all caps; in the rare case that a Microsoft Word document is uploaded, it should be displayed as .doc
- Liaisons must utilize the spell check system in place within the CMS. Do not submit content until you have spell-checked your page.
For more information about Grammar/Spelling Policies, please see the Editorial Style Guide.