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Digital Branding - LinkedIn

Digital Branding - LinkedIn

April 21, 2020 04:00 PM to 05:00 PM

Online

https://potsdam.campuslabs.com/engage/event/5224708

 

This workshop will be held online. Please email Kelsey Sixberry at sixberke@potsdam.edu to RSVP!
 

Session Description:

The session will be based in a computer lab. It will include an introduction to the benefits and professional uses of LinkedIn and an overview of other personal branding platforms. Participants will also have the opportunity to practice the new techniques they learned and work on revising/building their profiles. 

 

Learning Outcomes:

  • Students who participate in the workshop will be able to demonstrate an understanding of the perks of digital branding.
  • Students will learn how they can network, make connections, conduct industry or company research, apply for opportunities, and increase marketability through an introduction to the LinkedIn platform.
  • Students will be able to understand the difference between traditional marketing and digital marketing.

 

Summit Competencies Covered: 

 

Career Management: Identify and articulate one’s skills, strengths, knowledge, and experiences relevant to career goals, and identify areas necessary for professional growth. The individual is able to navigate and explore career options, understands and can take the steps necessary to pursue opportunities, and understands how to self-advocate for opportunities in the workplace.

 

Digital Technology: Leverage existing digital technologies efficiently and ethically to solve problems, complete tasks, and accomplish goals. The individual demonstrates effective adaptability to new and emerging technologies. 

 

This workshop counts for Expand Your Professional Network & Career Marketability, and the Career Management Specialty Badge.

Career Services Applied Learning Summit: Career Management Summit: Digital Technology ThoughtfulLearning