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Potsdam Prepared: Fall 2021 Updates


Savita Hanspal

Assistant Professor

Dunn Hall 207
TEL: (315) 267-2208

I have a passion for teaching and promote learning that can be applied by students to the real world by getting them to work on experiential projects. The inherent belief that interactive learning promotes engagement and commitment to acquiring knowledge guides me in my profession. I like to go the extra mile to help students learn as sharing knowledge and experiences increases the willingness to learn and is important to raise empathetic and skilled beings . I teach undergraduate and graduate courses-both in the face to face and online modes. At the undergraduate level, Digital and Social media marketing, Marketing research, Principles of marketing and Advertising and Sales Promotion, International Marketing and Business to Business Marketing. I also teach the following courses to MBA students online with the Empire State University; Global marketing management, Marketing research, Corporate communication and marketing strategy Marketing analytics and Global leadership competencies. I have been an academician, consultant and researcher and worked with government organizations, private sector and not for profit organizations in both US and India. Below are some of the examples for Board Memberships and work with not for profit organizations Board Member & Treasurer, Womens Leadership Initiative (YWLI), Potsdam, New York. April, 2017-till date. VP Research and Analytics, NYCRAMA, September 1, 2015 to December, 2016. EVP Communications, NYCRAMA (New York Capital Region American Marketing Association) July, 2014- August 31, 2016. I have been engaged as an academic member of the COPOLCO (Consumer Policy Committee) and Bureau of Indian Standards on the ISO 26000 Guidance on Social Responsibility of Business representing India.

Degrees: Doctor of Philosophy (Ph.D.)(Marketing) University of Delhi, India. Thesis: Lifestyles of Middle-class in Delhi: Implications for Marketing Strategies. Supervisor: Prof D.P.S. Verma. Master of Philosophy in Marketing (M.Phil.)(Marketing) University of Delhi. Minors: Research Methodology, Quantitative Techniques, Operations Research. Dissertation: Role of packaging (Pharmaceuticals, Fast Food, Bakery products), Supervisor: Prof D.P.S. Verma.

Master in Commerce (M.COM.), University of Delhi. Major: Marketing, Finance.

Bachelor in Commerce (B.COM.(Honors)). Shri Ram College of Commerce, University of Delhi. Major: Business Management and Administration. High School, Central Board of Secondary Education, Delhi. Courses: Economics, Domestic Science, Sanskrit, English, Hindi.

Professional Certifications Certificate in Digital Marketing. June-September, 2015. The Digital Marketing Boot Camp, AMA Marketing Educators Conference, August, 2015. Web Training on teaching Internet Marketing. AMA, May 2015. Certificate: Introduction to R: Data Scientists Tool Box. Coursera, John Hopkins, April 2015. Licensed Realtor 2017: Marketing Real Estate

Peer Reviewed Publications: Hanspal, Savita and P. Raj Devasagayam. 2017. Impact of Consumers Self-Image and Demographics on Preference for Healthy Labeled Foods. SAGE Open Journal, January-March: 118 The Authors, hDttOpsI://1d0o.i.1o1rg7/71/02.1157872/241450812464607176362775.

Lakshminarayanan, S. Maggio, E. and Hanspal, S. 2014. A Hasty Firing Disaster or Opportunity. Journal of Critical Incidents: Society for Case Research, 7, 145-148.

Lakshminarayanan, S. and Hanspal, S. 2014. Cupcakes by Elizabeth: A Flash in the Baking Pan or Here to Stay. The CASE Journal , 10(2).

Lakshminarayanan, S. and Hanspal, S. (2013). The Fiasco on Friday. Journal of Critical Incidents: Society for Case Research, 6, 88-91. Hanspal, S. and S. Lakshminarayanan (2013). An Exploratory Study of Institutional Attitudes In Promoting Sustainable Consumption In India. Journal of Sustainable Development, Canada, September, Vol. 6, No.9.

Hanspal, S. (2011). ISO 26000 and social responsibility towards consumers: implications for marketers. Proceedings AMA Summer Educators Conference, 2011.( ISSN: 0888-1839 ISBN: 0-87757-347-6), 22, 109-116. This paper was peer reviewed for acceptance and presentation.

Hanspal, S. & D. Kumra. (2009). CRM in credit/debit and ATM cards: Focus on complaint handling. Review of Business Technology and Research, (ISSN 1941-9414), 2(1), 1-9.

Hanspal, S. & D. Kumra (2009). Bank practices regarding issue of plastic money in India. NICE Journal of Business, (ISSN: 0973-449X), 4(2), 97-106.

Hanspal, S. & NK Chadha (2006). Economic Aspects of Ageing. Journal of Interpersonal Relationships, (Print ISSN: 1535-0770; and electronic ISSN: 1535-0932), 4(1), 81-92.

Hanspal, S. (2006). Media scene in India: Implications for the media planner. NICE Journal of Business, (ISSN: 0973-449X), 1, 97-106.

Hanspal, S. (2006). Channel-switching: A challenge to television advertising. Delhi Business Review, (ISSN: 0972-222X), 7, 71-79.

Hanspal, S. (2002). Consumers lifestyles and reading habits: Implications for advertising. Review of Commerce Studies, 20-21, 101-117.

Hanspal, S. & S. Sengupta (2001). Blood donation: A marketing perspective. The Indian Journal of Commerce, (ISSN: 0019-512X), 54, 132-137.

Verma, D.P.S. & S. Hanspal (2000). Influence of lifestyles on consumers buying behavior. PARADIGM, (ISSN 0971-8907), 4, 52-65.

Verma, D.P.S. & S. Hanspal (1999). Lifestyles of the middle-class: Implications for advertising. ABHIGYAN, (ISSN 0970-2385), 17, 25-34.

Verma, D.P.S. & S. Hanspal (1999). Lifestyles and their implications for services marketing Indian Journal of Commerce, (ISSN: 0019-512X), 52, 31-42.

Books: Hanspal, S. (2010). Consumption of Sustainable Tea/Coffee in India. New Delhi: Partners in Change.

Khanna S.R., Hanspal, S. et al. (2007). Consumer Affairs. New Delhi: Universities Press India and University of Delhi (Text book) (ISBN 13: 978 81 7371 581 5; 10: 81 7371 581 5).

Hanspal, S. (2001). Advertising and marketing strategies: A lifestyle approach. Delhi: New Century Publications. (ISBN 81-7708-005-9). Accepted for Publication Peer Reviewed Article: Lisa Rufer, Rosalyn Rufer & Savita Hanspal. Comparison of Micro and Larger Organizations In the Use of Social Media for Business to Business Customers Encyclopedia of Organizational Knowledge, Administration, and Technologies, 1st Edition: (formerly the Encyclopedia of Information Science and Technology), July 2020.
Book Chapters:

Hanspal, S. & Sriram Khanna (2012) Package Labelling in India: Impact on Consumer Welfare in Consumer Protection in India: Policies and Case Studies. eds. Prof Suresh Mishra, Sapna Chadha and Mamta Pathania. New Delhi, Concept Publishing Company (ISBN-13:978-81-8069-874-3) Hanspal, S. (2012) Regulating Plastic Money in India-Evaluating RBI Guidelines. Emerging perspectives in Consumer Welfare: Twenty Five years of Consumer Protection Act eds. Prof Suresh Mishra and Dr Sapna Chadha. Published by IIPA, New Delhi.

Hanspal, S. (2010). Regulating Competition in India. In Consumers, Consumerism and Consumer Protection: Indian Context, KN Bhatt, Suresh Mishra and Sapna Chadhah, New Delhi: Centre for Consumer Studies, Indian Institute of Public Administration in collaboration with Abhijeet Publications.

Hanspal, S. (2009). Consumer rights. In: Politics, ethics and business responsibility, K.V. Bhanumurthy & U. Krishna (Eds.), Pearson (ISBN 978-81-317-3147-5).

Hanspal, S. (2009). Consumerism and its impact under the auspices of globalization in India. In: India in the globalising era-A multidisciplinary perspective (Eds.) S. R. Raj & M. P. Singh, New Delhi: Manak. (ISBN 978-81-7831-161-6).

Hanspal, S. (2009). Ethical issues in advertising. In: Politics, ethics and business responsibility. K.V. Bhanumurthy & U. Krishna (Eds)., Pearson Publications (ISBN 978-81-317-3147-5).

Hanspal, S. (2006). Consumer Protection Act, 1986. In: Human rights, gender and environment. Tapan Biswal (Ed.) New Delhi: Viva. (ISBN 81-309-0294-X).

Hanspal, S. & D.P.S. Verma (2002). Identifying consumers lifestyles: Application of factor analysis. In: Research methodology in management: Theory and case studies. P.P. Arya & Yeshpal (Eds.) New Delhi: Deep and Deep (ISBN 81-7629-340-7).

Hanspal, S. (2002) Problems faced by consumers. In: Consumer Protection. New Delhi: CBSE.