Visiting Assistant Professor
An educator and improvement scientist with over two decades of North American and overseas experience as a teacher, program developer, trade commissioner, organization development specialist and talent developer.
Karen typically teaches applied research, learning science, improvement science, employability, organizational development, HR management and leadership.
In a nutshell I teach only the easy courses in the Business Administration Department: Accounting (several different types); Fraud Examination; Taxation (usually only Individual); Legal Environment (an overview); Employment Law; and Corporate/Organizational Law. I am both a CPA and attorney. My practice was in the Commonwealth of Virginia where I engaged in several different aspects of accounting and the law. The latter included contract law, domestic relations, criminal law, and real estate.
1) Off-Duty Consensual Sexual Relationships: An Area of Employer Intrusion and a State of New York Court Confusion
2) An Unsettled Question: The Emergence of Sexual Orientation Discrimination Under Title Vii
3) Independent Contractor V. Employee: The Never Ending Battle
4) The Land Rental Dispute: Tax Evasion or IRS Abuse?
I have a passion for teaching and promote learning that can be applied by students to the real world by getting them to work on experiential projects. The inherent belief that interactive learning promotes engagement and commitment to acquiring knowledge guides me in my profession. I like to go the extra mile to help students learn as sharing knowledge and experiences increases the willingness to learn and is important to raise empathetic and skilled beings . I teach undergraduate and graduate courses-both in the face to face and online modes. At the undergraduate level, Digital and Social media marketing, Marketing research, Principles of marketing and Advertising and Sales Promotion, International Marketing and Business to Business Marketing.
I also teach the following courses to MBA students online with the Empire State University; Global marketing management, Marketing research, Corporate communication and marketing strategy Marketing analytics and Global leadership competencies.
I have been an academician, consultant and researcher and worked with government organizations, private sector and not for profit organizations in both US and India. Below are some of the examples for Board Memberships and work with not for profit organizations
Board Member & Treasurer, Womens Leadership Initiative (YWLI), Potsdam, New York. April, 2017-till date.
VP Research and Analytics, NYCRAMA, September 1, 2015 to December, 2016.
EVP Communications, NYCRAMA (New York Capital Region American Marketing Association) July, 2014- August 31, 2016.
I have been engaged as an academic member of the COPOLCO (Consumer Policy Committee) and Bureau of Indian Standards on the ISO 26000 Guidance on Social Responsibility of Business representing India.
Degrees: Doctor of Philosophy (Ph.D.)(Marketing) University of Delhi, India. Thesis: Lifestyles of Middle-class in Delhi: Implications for Marketing Strategies. Supervisor: Prof D.P.S. Verma. Master of Philosophy in Marketing (M.Phil.)(Marketing) University of Delhi. Minors: Research Methodology, Quantitative Techniques, Operations Research. Dissertation: Role of packaging (Pharmaceuticals, Fast Food, Bakery products), Supervisor: Prof D.P.S. Verma.
Master in Commerce (M.COM.), University of Delhi. Major: Marketing, Finance.
Bachelor in Commerce (B.COM.(Honors)). Shri Ram College of Commerce, University of Delhi. Major: Business Management and Administration.
High School, Central Board of Secondary Education, Delhi. Courses: Economics, Domestic Science, Sanskrit, English, Hindi.
Certificate in Digital Marketing. June-September, 2015.
The Digital Marketing Boot Camp, AMA Marketing Educators Conference, August, 2015.
Web Training on teaching Internet Marketing. AMA, May 2015.
Certificate: Introduction to R: Data Scientists Tool Box. Coursera, John Hopkins, April 2015.
Licensed Realtor 2017: Marketing Real Estate
Peer Reviewed Publications:
Hanspal, Savita and P. Raj Devasagayam. 2017. Impact of Consumers Self-Image and Demographics on Preference for Healthy Labeled Foods. SAGE Open Journal, January-March: 118 The Authors, hDttOpsI://1d0o.i.1o1rg7/71/02.1157872/241450812464607176362775.
Lakshminarayanan, S. Maggio, E. and Hanspal, S. 2014. A Hasty Firing Disaster or Opportunity. Journal of Critical Incidents: Society for Case Research, 7, 145-148.
Lakshminarayanan, S. and Hanspal, S. 2014. Cupcakes by Elizabeth: A Flash in the Baking Pan or Here to Stay. The CASE Journal , 10(2).
Lakshminarayanan, S. and Hanspal, S. (2013). The Fiasco on Friday. Journal of Critical Incidents: Society for Case Research, 6, 88-91.
Hanspal, S. and S. Lakshminarayanan (2013). An Exploratory Study of Institutional Attitudes In Promoting Sustainable Consumption In India. Journal of Sustainable Development, Canada, September, Vol. 6, No.9.
Hanspal, S. (2011). ISO 26000 and social responsibility towards consumers: implications for marketers. Proceedings AMA Summer Educators Conference, 2011.( ISSN: 0888-1839 ISBN: 0-87757-347-6), 22, 109-116. This paper was peer reviewed for acceptance and presentation.
Hanspal, S. & D. Kumra. (2009). CRM in credit/debit and ATM cards: Focus on complaint handling. Review of Business Technology and Research, (ISSN 1941-9414), 2(1), 1-9.
Hanspal, S. & D. Kumra (2009). Bank practices regarding issue of plastic money in India. NICE Journal of Business, (ISSN: 0973-449X), 4(2), 97-106.
Hanspal, S. & NK Chadha (2006). Economic Aspects of Ageing. Journal of Interpersonal Relationships, (Print ISSN: 1535-0770; and electronic ISSN: 1535-0932), 4(1), 81-92.
Hanspal, S. (2006). Media scene in India: Implications for the media planner. NICE Journal of Business, (ISSN: 0973-449X), 1, 97-106.
Hanspal, S. (2006). Channel-switching: A challenge to television advertising. Delhi Business Review, (ISSN: 0972-222X), 7, 71-79.
Hanspal, S. (2002). Consumers lifestyles and reading habits: Implications for advertising. Review of Commerce Studies, 20-21, 101-117.
Hanspal, S. & S. Sengupta (2001). Blood donation: A marketing perspective. The Indian Journal of Commerce, (ISSN: 0019-512X), 54, 132-137.
Verma, D.P.S. & S. Hanspal (2000). Influence of lifestyles on consumers buying behavior. PARADIGM, (ISSN 0971-8907), 4, 52-65.
Verma, D.P.S. & S. Hanspal (1999). Lifestyles of the middle-class: Implications for advertising. ABHIGYAN, (ISSN 0970-2385), 17, 25-34.
Verma, D.P.S. & S. Hanspal (1999). Lifestyles and their implications for services marketing Indian Journal of Commerce, (ISSN: 0019-512X), 52, 31-42.
Hanspal, S. (2010). Consumption of Sustainable Tea/Coffee in India. New Delhi: Partners in Change.
Khanna S.R., Hanspal, S. et al. (2007). Consumer Affairs. New Delhi: Universities Press India and University of Delhi (Text book) (ISBN 13: 978 81 7371 581 5; 10: 81 7371 581 5).
Hanspal, S. (2001). Advertising and marketing strategies: A lifestyle approach. Delhi: New Century Publications. (ISBN 81-7708-005-9).
Accepted for Publication Peer Reviewed Article:
Lisa Rufer, Rosalyn Rufer & Savita Hanspal. Comparison of Micro and Larger Organizations
In the Use of Social Media for Business to Business Customers Encyclopedia of Organizational Knowledge, Administration, and Technologies, 1st Edition: (formerly the Encyclopedia of Information Science and Technology), July 2020.
Hanspal, S. & Sriram Khanna (2012) Package Labelling in India: Impact on Consumer Welfare in Consumer Protection in India: Policies and Case Studies. eds. Prof Suresh Mishra, Sapna Chadha and Mamta Pathania. New Delhi, Concept Publishing Company (ISBN-13:978-81-8069-874-3)
Hanspal, S. (2012) Regulating Plastic Money in India-Evaluating RBI Guidelines. Emerging perspectives in Consumer Welfare: Twenty Five years of Consumer Protection Act eds. Prof Suresh Mishra and Dr Sapna Chadha. Published by IIPA, New Delhi.
Hanspal, S. (2010). Regulating Competition in India. In Consumers, Consumerism and Consumer Protection: Indian Context, KN Bhatt, Suresh Mishra and Sapna Chadhah, New Delhi: Centre for Consumer Studies, Indian Institute of Public Administration in collaboration with Abhijeet Publications.
Hanspal, S. (2009). Consumer rights. In: Politics, ethics and business responsibility, K.V. Bhanumurthy & U. Krishna (Eds.), Pearson (ISBN 978-81-317-3147-5).
Hanspal, S. (2009). Consumerism and its impact under the auspices of globalization in India. In: India in the globalising era-A multidisciplinary perspective (Eds.) S. R. Raj & M. P. Singh, New Delhi: Manak. (ISBN 978-81-7831-161-6).
Hanspal, S. (2009). Ethical issues in advertising. In: Politics, ethics and business responsibility. K.V. Bhanumurthy & U. Krishna (Eds)., Pearson Publications (ISBN 978-81-317-3147-5).
Hanspal, S. (2006). Consumer Protection Act, 1986. In: Human rights, gender and environment. Tapan Biswal (Ed.) New Delhi: Viva. (ISBN 81-309-0294-X).
Hanspal, S. & D.P.S. Verma (2002). Identifying consumers lifestyles: Application of factor analysis. In: Research methodology in management: Theory and case studies. P.P. Arya & Yeshpal (Eds.) New Delhi: Deep and Deep (ISBN 81-7629-340-7).
Hanspal, S. (2002) Problems faced by consumers. In: Consumer Protection. New Delhi: CBSE.
Professor/Graduate Program Coordinator
As a professor and program coordinator for our Educational Technology and Leadership graduate programs, which both have a heavy emphasis on creativity and learning. My primary research area is the application of simulations and games to teaching and training environments, and I do my best to integrate simulations and games liberally in my classes. I have created a number of games, including a card game for teachers called Teaching Bad Apples, along with two expansion packs. It has turned out to be somewhat popular and is currently being used in a number of teacher professional development settings. I also made another game, "The Many Hats of an Instructional Designer," intended for people new to the field of instructional design or learning design. Both are available at "The Game Crafter" website.
More recently, I took a deep dive into Esports, and I currently serve as the advisor to the team here at SUNY Potsdam. To help kickstart this process, I gave a TEDx presentation "Esports is Real Sports" in April 2019 (available on YouTube). Along with my teaching and research responsibilities, I also serve SUNY Potsdam Athletics as the Chair of the Intercollegiate Athletic Board (IAB), an academic advisor for the Men's Soccer team, and the Faculty Athletics Representative to the NCAA. Finally, I have an ongoing consulting relationship with the National Education Foundation, where I help to introduce STEM learning into underprivileged schools across the country.
In the end, I try to use my position here to help empower young people with opportunities to engage in profound and "wicked problems", with the ultimate message that it is OK to sometimes fall short in our efforts, as long as we reflect, learn, and move forward together.
Publications: Martin, F., and Betrus, A. (2019) Digital Media for Learning: Theories, Processes, & Solutions. Springer. 2019
Canning, S. and Betrus, A.(2017) The Culture of Deep Learning in eSports: An Insiders Perspective. Educational Technology, March-April, 2017.
Schneider, E., and Betrus, A. (2016) User delinquency and instructional conditions: Undesirable behavior in open virtual worlds. Journal of Gaming & Virtual Worlds, September, Volume 8, Number 3, pp. 265-278.
Turcotte, N and Betrus, A. (2016) Teaching Bad Apples: A Fun Way to Tackle Difficult Teaching Situations. TechTrends, July 2016, Volume 60, Issue 4, pp 398-401.
Betrus, A. (2012) Historical Evolution of Instructional Technology in Teacher Education: A Ten-Year Update. TechTrends. Sep/Oct. Vol 56, issue 5, pp 42-45.