Professor and Assistant Chair, Business Administrationbetrusak@potsdam.edu
In both my roles as a Professor and Assistant Chair I am fortunate enough to be in a position where curiosity and creativity are rewarded. And to be fair, the world is changing rapidly, and if we are going to ask our students to be flexible and adapt to change, then we should be willing to do so as well. My primary research area is the application of simulations and games to teaching and training environments, and I do my best to integrate simulations and games liberally in my classes. I have created a number of games, including a card game for teachers called Teaching Bad Apples, along with two expansion packs. It has turned out to be somewhat popular and is currently being used in a number of teacher professional development settings. I also made another game, "The Many Hats of an Instructional Designer," intended for people new to the field of instructional design or learning design. Both are available at "The Game Crafter" website.
More recently, I took a deep dive into Esports, and I currently serve as the advisor to the team here at SUNY Potsdam. To help kickstart this process, I gave a TEDx presentation "Esports is Real Sports" in April 2019 (available on YouTube). Along with my teaching and research responsibilities, I also serve SUNY Potsdam Athletics as the Chair of the Intercollegiate Athletic Board (IAB), an academic advisor for the Men's Soccer team, and the Faculty Athletics Representative to the NCAA. Finally, I have an ongoing consulting relationship with the National Education Foundation, where I help to introduce STEM learning into underprivileged schools across the country.
In the end, I try to use my position here to help empower young people with opportunities to engage in profound and "wicked problems", with the ultimate message that it is OK to sometimes fall short in our efforts, as long as we reflect, learn, and move forward together.
Publications: Martin, F., and Betrus, A. (2019) Digital Media for Learning: Theories, Processes, & Solutions. Springer. 2019
Canning, S. and Betrus, A.(2017) The Culture of Deep Learning in eSports: An Insiders Perspective. Educational Technology, March-April, 2017.
Schneider, E., and Betrus, A. (2016) User delinquency and instructional conditions: Undesirable behavior in open virtual worlds. Journal of Gaming & Virtual Worlds, September, Volume 8, Number 3, pp. 265-278.
Turcotte, N and Betrus, A. (2016) Teaching Bad Apples: A Fun Way to Tackle Difficult Teaching Situations. TechTrends, July 2016, Volume 60, Issue 4, pp 398-401.
Betrus, A. (2012) Historical Evolution of Instructional Technology in Teacher Education: A Ten-Year Update. TechTrends. Sep/Oct. Vol 56, issue 5, pp 42-45.
I'm a curious risk-taker and lifelong learner with an itchy brain. My professional and academic lives are anchored in human performance, training and development in higher education as well as the community and workplace. I apply brain and cognitive science to all aspects of my work, and incorporate digital media, including virtual reality, to meet the learning needs of 21st century learners and upskilling opportunities of today's workers. Equally, systems theory and design thinking frame my approach to wicked problems as the basis of my pedagogy and training at all levels.
My work with undergraduate and graduate learners applies human-centric approaches to instructional design, leadership, organization development, policy and ethics, human capital development, research techniques, and human resource management. As an Online Faculty Fellow and Academic Coach, I also support faculty in their journey into digital and remote teaching.
My research interests include cognitive load theory, neuro-education, dual coding, and digital media literacy and authorship. Currently, I'm part of an interdisciplinary team from public health, the library, and applied learning on the role of digital literacy in learning, research, and student support. The team reflects librarian, student, administrative, and faculty perspectives and is funded by the Lougheed Applied Learning Grant program.
Multiple perspectives based on diversity and inclusion are at the core of what I do. Since the mid-1990s, my work and study opportunities have taken me all around the world including the Far East, Central Asia, Africa, and the Middle East. In my teaching at SUNY Potsdam, I weave global and North American perspectives, as well as social justice movements and themes, into classroom learning.
Overseas, I've designed and developed country-wide professional development programs, led outreach programs across multiple continents, and represented Canada as a Trade Commissioner of Education & Training in the Arabian Gulf. More locally, my collaboration and consulting with local employment agencies has focused on the use of virtual reality and other technologies to support workplace exploration and upskilling.
Center for Creative Instruction, Business Administration
Instructional Designer and Adjunct Professorcanninsd@potsdam.edu
I have had the opportunity to work as an instructor with SUNY Potsdam's Business Administration department since 2011. I specialize in instructional design and education technology. My primary goal is to expose students to a range of technical tools to develop their skills for work in a teaching or business position. I often learn as much as my students do in each class. A big part of my philosophy is that we are all in this together and we should work to support, have fun, and grow together professionally. My courses are very "hands-on", as I believe that learning is an active process which can lead to lasting changes and that by "doing" learners will gain valuable experience for the work place.
I currently work as an Instructional Designer for SUNY Potsdam in the Center for Creative Instruction. This role consists of working closely with hundreds of faculty to create online courses and programs aligned to the SUNY Open Course Quality Review (OSCQR) standards, developing training materials, testing new software, and providing overall pedagogical and technical support to faculty.
I also have a life-long passion for games and learning. Recently I designed and managed contests for the National Education Foundation (NEF) using Minecraft: Education Edition where I worked with participants from all over the world. I also manage and design websites, Learning Management Systems, and do course design work for the NEF. My passion for gaming and learning stems from being an athlete and a former professional gamer. I competed at the highest level in several video games between 2010-2016 and was able to publish an article in Ed Tech magazine relating my experience to culture and learning.
I hope to use my roles here to integrate technology, and the culture surrounding it's use, into pedagogy to promote the continuing evolution of our campus and society.
Watertown Extension Center, Business Administration
Dr Gregory A. Gardner
I teach graduate and undergraduate courses in management, strategy, and international business. I am a two-time Fulbright scholar and have taught at universities in Ukraine and Hungary and specialize in Eastern European economic and business conditions. I advise a number of companies in operations there.
I am currently involved in an ongoing research initiative to study the impacts of global climate change on wine production and wine tourism. I am working on that effort with colleagues and students from the US and Portugal, as well as Austria, Hungary, Spain, and Romania. We cannot slow the progress of climate change so we must develop strategies to deal with the results.
I am on the board of the regional economic development agency and am actively engaged in helping the region grow economically. I also advise local businesses on strategy and markets and I manage the department's extension site programs in surrounding counties.
I am a retired military officer, with extensive experience in Europe, Africa, and the Middle East. I also have corporate experience in management, strategic planning, and international business.
Publications (Partial List):
(March, 2019) The impact of climate change on tourism and wine production in our future, Keynote Speaker and Track Coordinator, 2nd International Conference on Tourism Research, Portucalense University, Porto, Portugal
(December 2016) The strategic economic impacts of global climate change on water-based tourism in the New York/Canadian 1000 Islands region, International Forum on Tourism and Heritage, Portucalense University, Porto, Portugal
(2015) Innovative Strategies of American World-Class Research Universities. Economic Policy, Kyiv, Ukraine
(May 2012) The Challenges of Venture Capital Operations in Emerging Markets, Business Research Consortium, SUNY Oswego, New York, USA
(April 2008) Возможный Кризис Валюты в Украине (Possible Currency Crisis in Ukraine), National Academy of Finance, Dnipropetrovsk. Presented in Russian.
(February 2008) Entrepreneurship and Higher Education, International Conference on Entrepreneurship in Ukraine, Institute Strategia, Zhovti Vodi, Ukraine.
(2008) The role of university incubators in international economic development. Journal of Educational Technology, Kherson State University, Kherson, Ukraine.
(2008) Cossacks ride again: An origin branding strategy for Kherson, Ukraine. European Economics Journal, Kyiv, Ukraine
(2007) Entrepreneurship in Ukrainian economic development: A regional perspective, Economics, Dnipropetrovsk, Ukraine. Primary Author
(2007) Distance learning and higher education: A global view. Journal of Educational Technology, Kherson State University, Kherson, Ukraine.
(September, 2007) Origin Branding for Kherson, Ukraine, Ukrainian National Conference on Perspectives of Nationally Competitive Regional Economies, Kherson State University, Ukraine.
(October, 2005) Strategic Choices for Rural Economic Developers. Institute for Behavioral and Applied Management, Phoenix, Arizona, USA
I have a passion for teaching and promote learning that can be applied by students to the real world by getting them to work on experiential projects. The inherent belief that interactive learning promotes engagement and commitment to acquiring knowledge guides me in my profession. I like to go the extra mile to help students learn as sharing knowledge and experiences increases the willingness to learn and is important to raise empathetic and skilled beings . I teach undergraduate and graduate courses-both in the face to face and online modes. At the undergraduate level, Digital and Social media marketing, Marketing research, Principles of marketing and Advertising and Sales Promotion, International Marketing and Business to Business Marketing.
I also teach the following courses to MBA students online with the Empire State University; Global marketing management, Marketing research, Corporate communication and marketing strategy Marketing analytics and Global leadership competencies.
I have been an academician, consultant and researcher and worked with government organizations, private sector and not for profit organizations in both US and India. Below are some of the examples for Board Memberships and work with not for profit organizations
Board Member & Treasurer, Womens Leadership Initiative (YWLI), Potsdam, New York. April, 2017-till date.
VP Research and Analytics, NYCRAMA, September 1, 2015 to December, 2016.
EVP Communications, NYCRAMA (New York Capital Region American Marketing Association) July, 2014- August 31, 2016.
I have been engaged as an academic member of the COPOLCO (Consumer Policy Committee) and Bureau of Indian Standards on the ISO 26000 Guidance on Social Responsibility of Business representing India.
Degrees: Doctor of Philosophy (Ph.D.)(Marketing) University of Delhi, India. Thesis: Lifestyles of Middle-class in Delhi: Implications for Marketing Strategies. Supervisor: Prof D.P.S. Verma. Master of Philosophy in Marketing (M.Phil.)(Marketing) University of Delhi. Minors: Research Methodology, Quantitative Techniques, Operations Research. Dissertation: Role of packaging (Pharmaceuticals, Fast Food, Bakery products), Supervisor: Prof D.P.S. Verma.
Master in Commerce (M.COM.), University of Delhi. Major: Marketing, Finance.
Bachelor in Commerce (B.COM.(Honors)). Shri Ram College of Commerce, University of Delhi. Major: Business Management and Administration.
High School, Central Board of Secondary Education, Delhi. Courses: Economics, Domestic Science, Sanskrit, English, Hindi.
Certificate in Digital Marketing. June-September, 2015.
The Digital Marketing Boot Camp, AMA Marketing Educators Conference, August, 2015.
Web Training on teaching Internet Marketing. AMA, May 2015.
Certificate: Introduction to R: Data Scientists Tool Box. Coursera, John Hopkins, April 2015.
Licensed Realtor 2017: Marketing Real Estate
Peer Reviewed Publications:
Hanspal, Savita and P. Raj Devasagayam. 2017. Impact of Consumers Self-Image and Demographics on Preference for Healthy Labeled Foods. SAGE Open Journal, January-March: 118 The Authors, hDttOpsI://1d0o.i.1o1rg7/71/02.1157872/241450812464607176362775.
Lakshminarayanan, S. Maggio, E. and Hanspal, S. 2014. A Hasty Firing Disaster or Opportunity. Journal of Critical Incidents: Society for Case Research, 7, 145-148.
Lakshminarayanan, S. and Hanspal, S. 2014. Cupcakes by Elizabeth: A Flash in the Baking Pan or Here to Stay. The CASE Journal , 10(2).
Lakshminarayanan, S. and Hanspal, S. (2013). The Fiasco on Friday. Journal of Critical Incidents: Society for Case Research, 6, 88-91.
Hanspal, S. and S. Lakshminarayanan (2013). An Exploratory Study of Institutional Attitudes In Promoting Sustainable Consumption In India. Journal of Sustainable Development, Canada, September, Vol. 6, No.9.
Hanspal, S. (2011). ISO 26000 and social responsibility towards consumers: implications for marketers. Proceedings AMA Summer Educators Conference, 2011.( ISSN: 0888-1839 ISBN: 0-87757-347-6), 22, 109-116. This paper was peer reviewed for acceptance and presentation.
Hanspal, S. & D. Kumra. (2009). CRM in credit/debit and ATM cards: Focus on complaint handling. Review of Business Technology and Research, (ISSN 1941-9414), 2(1), 1-9.
Hanspal, S. & D. Kumra (2009). Bank practices regarding issue of plastic money in India. NICE Journal of Business, (ISSN: 0973-449X), 4(2), 97-106.
Hanspal, S. & NK Chadha (2006). Economic Aspects of Ageing. Journal of Interpersonal Relationships, (Print ISSN: 1535-0770; and electronic ISSN: 1535-0932), 4(1), 81-92.
Hanspal, S. (2006). Media scene in India: Implications for the media planner. NICE Journal of Business, (ISSN: 0973-449X), 1, 97-106.
Hanspal, S. (2006). Channel-switching: A challenge to television advertising. Delhi Business Review, (ISSN: 0972-222X), 7, 71-79.
Hanspal, S. (2002). Consumers lifestyles and reading habits: Implications for advertising. Review of Commerce Studies, 20-21, 101-117.
Hanspal, S. & S. Sengupta (2001). Blood donation: A marketing perspective. The Indian Journal of Commerce, (ISSN: 0019-512X), 54, 132-137.
Verma, D.P.S. & S. Hanspal (2000). Influence of lifestyles on consumers buying behavior. PARADIGM, (ISSN 0971-8907), 4, 52-65.
Verma, D.P.S. & S. Hanspal (1999). Lifestyles of the middle-class: Implications for advertising. ABHIGYAN, (ISSN 0970-2385), 17, 25-34.
Verma, D.P.S. & S. Hanspal (1999). Lifestyles and their implications for services marketing Indian Journal of Commerce, (ISSN: 0019-512X), 52, 31-42.
Hanspal, S. (2010). Consumption of Sustainable Tea/Coffee in India. New Delhi: Partners in Change.
Khanna S.R., Hanspal, S. et al. (2007). Consumer Affairs. New Delhi: Universities Press India and University of Delhi (Text book) (ISBN 13: 978 81 7371 581 5; 10: 81 7371 581 5).
Hanspal, S. (2001). Advertising and marketing strategies: A lifestyle approach. Delhi: New Century Publications. (ISBN 81-7708-005-9).
Accepted for Publication Peer Reviewed Article:
Lisa Rufer, Rosalyn Rufer & Savita Hanspal. Comparison of Micro and Larger Organizations
In the Use of Social Media for Business to Business Customers Encyclopedia of Organizational Knowledge, Administration, and Technologies, 1st Edition: (formerly the Encyclopedia of Information Science and Technology), July 2020.
Hanspal, S. & Sriram Khanna (2012) Package Labelling in India: Impact on Consumer Welfare in Consumer Protection in India: Policies and Case Studies. eds. Prof Suresh Mishra, Sapna Chadha and Mamta Pathania. New Delhi, Concept Publishing Company (ISBN-13:978-81-8069-874-3)
Hanspal, S. (2012) Regulating Plastic Money in India-Evaluating RBI Guidelines. Emerging perspectives in Consumer Welfare: Twenty Five years of Consumer Protection Act eds. Prof Suresh Mishra and Dr Sapna Chadha. Published by IIPA, New Delhi.
Hanspal, S. (2010). Regulating Competition in India. In Consumers, Consumerism and Consumer Protection: Indian Context, KN Bhatt, Suresh Mishra and Sapna Chadhah, New Delhi: Centre for Consumer Studies, Indian Institute of Public Administration in collaboration with Abhijeet Publications.
Hanspal, S. (2009). Consumer rights. In: Politics, ethics and business responsibility, K.V. Bhanumurthy & U. Krishna (Eds.), Pearson (ISBN 978-81-317-3147-5).
Hanspal, S. (2009). Consumerism and its impact under the auspices of globalization in India. In: India in the globalising era-A multidisciplinary perspective (Eds.) S. R. Raj & M. P. Singh, New Delhi: Manak. (ISBN 978-81-7831-161-6).
Hanspal, S. (2009). Ethical issues in advertising. In: Politics, ethics and business responsibility. K.V. Bhanumurthy & U. Krishna (Eds)., Pearson Publications (ISBN 978-81-317-3147-5).
Hanspal, S. (2006). Consumer Protection Act, 1986. In: Human rights, gender and environment. Tapan Biswal (Ed.) New Delhi: Viva. (ISBN 81-309-0294-X).
Hanspal, S. & D.P.S. Verma (2002). Identifying consumers lifestyles: Application of factor analysis. In: Research methodology in management: Theory and case studies. P.P. Arya & Yeshpal (Eds.) New Delhi: Deep and Deep (ISBN 81-7629-340-7).
Hanspal, S. (2002) Problems faced by consumers. In: Consumer Protection. New Delhi: CBSE.
I am a full time Assistant Professor of Technology in the Business Department here at the State University of New York at Potsdam. I hold a Doctor of Business Administration (Walden University in Minneapolis, MN) and a Master of Science (University of Liverpool, UK) in Information Systems Management. I also attended Harvard Business School where I completed Executive Education in Business Analytics and Big Data and the University of Guyana where I focused on Public Management. I have written and published several academic journals including a teaching case on the use of information and communication technology to support comprehensive disaster management in the Caribbean countries. I also hold several industry certifications including Microsoft Certified Solutions Associate (MCSA) and Certified Ethical Hacker (CEH). Before joining SUNY Potsdam, I led the information and communication technology (ICT) portfolios for two Caribbean inter-governmental and multilateral agencies (based in Barbados) within the last 10 ten years and made significant strides.
I have remained true to my teaching philosophy, part of which gives me the opportunity to share knowledge and life experiences that inspire lifelong curiosity, and challenges students to maximize their full learning potential. I have made substantial impact in this area with students. The foundation for my teaching approach is rooted in students answering three fundamental questions i.e. Who am I? Why am I here? and Where am I going? Exploring these three questions with students allows me to help them establish the "why." A strong "why" helps students keep their head in the game even when they felt like they can't go any further and it unleashes a fearless determination for them to win.
Apart from work, I spend my spare time enjoying the outdoors. I particularly enjoy spending time in the Caribbean Islands.
2020 recipient of the Thomas L. and Jane D. Russell Distance Education Faculty Excellence Award
Dr. Edwin J. Portugal was awarded a Ph.D. by SUNY Albany School of Business with specialization in leadership and strategic management. He earned an MBA in Finance from the University of Detroit Mercy, and a BS in psychology from the University of California at Davis. He graduated from Lowell Senior High School and Horace Mann Junior High School in San Francisco, California. He completed specialized training at the Harvard University Management Development Program, the Harvard Business School Discussion Centered Leadership, the Harvard Teaching with Business Cases seminar, and the Advanced Case Analysis program.
He has been a faculty member at SUNY Potsdam for 28 years, beginning in Fall 1993. He is a tenured full professor with specialization in strategic & global management, leadership and entrepreneurship. He was the Founding Chair of the Business Administration Department in the School of Education and Professional Studies and was the Founding Executive Director of the Institute for Music Business in the Crane School of Music. He received the highly selective Chancellor's Award for Excellence in Scholarship and Creative Endeavors in 2018 from the State University of New York's 64-campus-wide university system. He also received the SUNY Potsdam's President's Award for Excellence in Scholarship and Creative Endeavors in 2017.
Over the past 28 years at SUNY Potsdam, he has served on numerous campus-wide, school-wide and departmental committees including personnel committees, search committees, and awards committees. He has chaired the College's Visioning Committee and chaired the College's Business Affairs Committee. He has been invited to serve as external evaluator of undergraduate and graduate university programs in New Jersey, Massachusetts, and Maine. He led the effort to gain international accreditation of the business program at SUNY Potsdam. He spearheaded the establishment of BS to MBA 4+1 agreements between SUNY Potsdam and four different accredited universities in New York. He held numerous leadership positions in professional organizations, including as President of the Institute of Behavioral and Applied Management (IBAM), a national association of academics and executives throughout the U.S.
Dr. Portugal was co-director of two major grants from the U.S. State Department to form academic partnerships between SUNY Potsdam and the Kherson State University in Ukraine and the Institut Superieur de Gestion in Tunis, Tunisia. He received two Fulbright Senior Scholar Specialist awards for the University of the Philippines and the Asian Institute of Management.
He has been invited to lecture at Odessa State University and Kherson State University in Ukraine and the National Taipei University in Taiwan about international business and entrepreneurship. He has presented research papers in various international academic conferences in Australia, Singapore, Hong Kong, Thailand, Japan, Ukraine, Azerbaijan, Romania, Croatia, Bosnia & Herzegovina, Macedonia and the United Arab Emirates. Recently, he taught "World Class High Performing Teams" to MBA graduate students at the Asian Institute of Management in the Philippines and invited to lead sessions at the annual Europe/Asia Business and Economics Conference in Bangkok, Thailand.
Dr. Portugal has been active in the community in many capacities. He first ran for political office at age 29 and was elected for two terms as Mayor of Rouses Point, NY. He held leadership positions in various organizations: President of the Rotary Club of Potsdam, Assistant Governor of Rotary International District 7040, President of the St. Lawrence Leadership Institute (SLLI), Chairman of the Board of the Champlain Local Economic Development Corporation, Chairman of the Board of the Champlain Industrial Development Agency. He served on the boards of directors of numerous civic organizations. As Mayor, he was active in the New York State Conference of Mayors (NYCOM) and the National League of Cities and Municipal Governments (NLC), an American organization for mayors and elected officials in the United States.
He enjoys the outdoors and has climbed Mt. Fuji in Japan, Mt. Vatur in Bali, Indonesia, and Mt. Iriga and Mt. Asog in the Philippines. He has also climbed numerous mountains in the Adirondacks of New York and the Green Mountains of Vermont. He enjoys snowshoeing, skiing, hiking, camping, kayaking, canoeing, and bicycling. He finished the 26.2-mile New York City Marathon, Montreal Marathon, and Champlain Valley Marathon. He has successfully completed the annual 26.2-mile Bataan Memorial Death March marathon in New Mexico eight times and the 4-day trek in the Andes Mountains of Peru to reach the ancient Inca City of Machu Picchu. In 2018, he hiked more than 550 miles over 37 days along the ancient pilgrimage trail of the Camino de Santiago de Compostela in northern Spain. Dr. Portugal is a 1st degree black belt in the Japanese martial arts of Kenpo Karate. He has served as a martial arts instructor and has competed in many karate tournaments.
He is married to Susan Portugal (Summa Cum Laude, Statistics - University of the Philippines '77) and they have two sons, Edwin Jr. (Brown University, B.A. Public Policy and Slavic Studies), and Benedict (Providence College, Finance and Marketing). Mrs. Portugal is a Senior Research Scientist and Associate Director of Statistics at the Global Research and Development Headquarters of Pfizer Pharmaceuticals Corporation in Connecticut, USA.