Thank you for being a part of Charter Day 2025!
Celebrate Our Roots, Elevate Our Future!
Charter Day is a chance to reflect on our history, recognize challenges, and focus on opportunities to strengthen our campus. By participating in this initiative, you’ll help strengthen our community and inspire others to get involved. Share messages through social media, emails, phone calls, texts, and more—every voice makes a difference!
The Charter Day Tool Kit is here to make it easy for you to amplify your efforts. Explore the materials and tips provided to ensure strong, consistent messaging across your outreach. Together, we’ll Celebrate Our Roots and Elevate Our Future!
Charter Day Tool Kit
Charter Day is a special giving event focused on rallying support for our departments and the future of our campus community.
Goal
Connect with your community and encourage support for SUNY Potsdam!
Target Audience
- Alumni
- Students
- Faculty
- Staff
- Parents
- Friends—everyone in your SUNY Potsdam family!
Giving Website
SUNY Potsdam Alumni Social Media
Address
Potsdam College Foundation Inc.
44 Pierrepont Ave
Potsdam, NY 13676-2294
Phone: (315) 267-3054
Contacts
- Kelly Crosbie ‘97, Director of Annual Giving
Phone: (315) 267-2118
Email: crosbikm@potsdam.edu
- Sherry Paradis ‘00, Senior Director of College Advancement and Campaign Director
Phone: (315) 267-2855
Email: paradisl@potsdam.edu
This is your time to get creative! Engage your followers on social media by sharing content that reflects our shared history and bright future. Whether it’s a quick photo before class or a student’s heartfelt testimonial, your post can inspire support for SUNY Potsdam's future. Rally your community and invite them to join you in elevating the next generation.
Tricks
- Encourage everyone in your area to reach out to two people or more.
- Most effective outreach is when it’s familiar, sincere, and creative.
- Send potential donors to our fundraising page at potsdam.edu/give.
- Post pictures, short videos, or stories on social media, email, or text! · Glean inspiration from our TAG Day Videos.
Sample Social Media Posts
- Today is the Day! Our department is proud to support the future of SUNY Potsdam. By making a gift today, you’ll help provide critical opportunities for our students and strengthen our community. Together, let’s Celebrate Our Roots, Elevate Our Future! Donate now at potsdam.edu/give.
- It’s Charter Day! We’re asking for your support to help elevate our students’ future. Every gift directly impacts the opportunities and resources we provide. Join us to Celebrate Our Roots, Elevate Our Future and make a difference—give now at potsdam.edu/give.
- Today, we unite for SUNY Potsdam! Every contribution helps elevate our department, strengthen campus life, and create brighter opportunities for the next generation. Let’s Celebrate Our Roots, Elevate Our Future by giving today at potsdam.edu/give.
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Cover Photo
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Zoom Backgrounds
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Hi [Name]
For more than two centuries, SUNY Potsdam has shaped lives, fostered lifelong connections, and created opportunities for students to thrive. As we honor our history, we also look ahead—because the future of SUNY Potsdam is built by all of us who care about its success.
Whether you’re an alum, a friend, or someone who values education, your support helps provide scholarships, enhance campus programs, and open doors for the next generation of Bears. Together, we can celebrate our roots and elevate our future.
Join us in making a difference: potsdam.edu/give. Every gift, big or small, helps shape what’s next for SUNY Potsdam students.
What does SUNY Potsdam mean to you? Share your thoughts —I’d love to connect!
Subject: Celebrate Our Roots, Elevate Our Future on Charter Day!
Dear [Name],
Today, March 25 is Charter Day. On this day in 1816, SUNY Potsdam was founded. We are proud to celebrate 209 years of history and strong community that helped shape us.
In the spirit of celebrating our roots and elevating our future, we invite you to support [insert department-specific impact, e.g., create new opportunities for students, advance innovative research, or strengthen our programs].
Together, we can celebrate our history and empower the next chapter of success at SUNY Potsdam.
Here’s how you can get involved:
- Share how [Department Name] has made an impact on you.
- Make a difference by giving at potsdam.edu/give.
Celebrate our roots and elevate our future, make your Charter Day gift now!
Warm regards,
[Your Name] [Department Name]
Charter Day is a special giving event focused on rallying support for our departments and the future of our campus community.