Instagram Combined Shape quotation Created with Sketch. 69
Potsdam Prepared: Fall 2021 Updates

Fundraising Staff Directory

Sal Cania PhotoSal Cania '79, M'82
Vice President for College Advancement; Executive Director, Potsdam College Foundation

Email: caniasj@potsdam.edu

Alumni/donor regions: Southeast U.S. and others as needed

Education: SUNY Potsdam alumnus with a bachelor’s degree in music education and a master’s degree in music history and literature

Tenure at SUNY Potsdam: Over 23 years

Favorite North Country activity: Attending College arts events before getting a Sergi’s pizza

Words that inspire: The poem “To laugh often and much,” often attributed to Ralph Waldo Emerson


Peter Cutler PhotoPeter Cutler '99, M'12
Associate Director of Fundraising

Email: cutlerpj@potsdam.edu

Alumni/donor regions: New York (Buffalo, Finger Lakes, North Country, Rochester, Southern Tier) and other states/countries as assigned (Canada, Delaware, Florida, Maryland, Ohio, Pennsylvania, etc.)

Education: SUNY Potsdam alumnus with a bachelor’s degree in psychology and an MSED in curriculum & instruction

Tenure at SUNY Potsdam: 15 years (Previous roles include: Director of Annual Giving, Director of Graduate Studies, NCAA Coach of Cross Country & Swimming)

Favorite North Country activities: Hearing alumni stories over coffee, learning Potsdam history, seeing art, hearing music, genealogy, canoeing, kayaking, watching sporting events (Go Bears!, Go Knights!), swimming, biking, running (triathlons), and most of all laughing with family & dear friends

Words that inspire: "What we have done for ourselves alone dies with us; what we have done for others and the world remains and is immortal." Albert Camus


Katie Deuel PhotoKathryn “Katie” Deuel
Associate Director of Fundraising

Email: deuelkj@potsdam.edu

Alumni/donor regions: Central New York, Long Island, NYC and other regions as needed

Education: Kent State University alumna with a bachelor’s degree in journalism and a concentration in photo journalism

Tenure at SUNY Potsdam: Over 10 years (Previous roles include: Associate Director of Alumni Relations, Events Coordinator in the President’s Office, Adjunct Photography Instructor in the Art Department)

Favorite North Country activities: Reading, home renovation projects, cooking, travel, listening to podcasts on long drives to visit alumni (and always open to recommendations), attending College and community events, and spending time with family and friends

Words that inspire: "All I claim to know is that laughter is the most reliable gauge of human nature.” Fyodor Dostoyevsky


Jason Ladouceur PhotoJason Ladouceur ’94
Senior Director of College Advancement

Email: ladoucjn@potsdam.edu

Alumni/donor regions: I travel all over the country to meet with alumni and friends

Education: SUNY Potsdam alumnus with a bachelor’s degree in speech communication and political science

Tenure at SUNY Potsdam: 20 years

Favorite North Country activities: Traveling and spending time with his wife, Michelle (Holmes) Ladouceur ’95, and their son Grayson

Words that inspire: “We make a living by what we get. We make a life by what we give” Winston Churchill


Sherry Paradis PhotoSherry Paradis ’00
Director of Stewardship and Engagement; Campaign Director

Email: paradisl@potsdam.edu

Alumni/donor purview: Privileged to steward donor gifts to ensure that they are used according to donor intent, including the oversight of named and endowed funds within the Foundation; available to advise all of our donors

Education: SUNY Potsdam alumna with a bachelor’s degree in sociology

Tenure at SUNY Potsdam: 20 years (Previously worked in Alumni Relations for eight years and then shifted focus to Stewardship)

Favorite North Country activities: Walking, hiking, boating—simply enjoying this beautiful place we are blessed to call home

Words that inspire: “Be the reason someone smiles today.” Unknown


Olivia St. Denis PhotoOlivia St. Denis
Assistant Director of Annual Giving

Email: stdenio@potsdam.edu

Alumni/donor purview: Solicits and stewards gifts for annual fund designations and campus partner campaigns

Education: Syracuse University alumna with a bachelor’s degree in magazine journalism from the S.I. Newhouse School of Public Communications

Tenure at SUNY Potsdam: Started in March 2020 at the beginning of the COVID-19 pandemic

Favorite North Country activities: Hiking, kayaking, and drinking local craft beer

Words that inspire: “Become the vessel into which you are poured.” Unknown


Vanessa Vaverchak PhotoVanessa Vaverchak
Assistant Executive Director, Community Performance Series

Email: vavercvn@potsdam.edu

Alumni/donor purview: Solicits and stewards gifts for performing arts designations

Education: Binghamton University alumna with a bachelor’s degree in art

Tenure at SUNY Potsdam:  Since January 2020

Favorite North Country activities: Enjoying the beautiful outdoors year-round; hiking, paddling, camping and stopping at roadside stands for veggies and ice cream; discovering new places to explore, enjoy and find inspiration

Words that inspire: “You'll never do a whole lot unless you're brave enough to try.” Dolly Parton


Mona Vroman PhotoMona Ouimet Vroman '85
Director of Alumni Relations

Email: vromanmo@potsdam.edu

Alumni/donor purview: Fosters SUNY Potsdam alumni’s connection to their alma mater through events, activities and communications; assigned to donors as needed

Education: SUNY Potsdam alumna with a bachelor’s degree in economics and a minor in personnel management, as well as a master’s degree from SUNY Plattsburgh in liberal studies with a concentration in administration and leadership

Tenure at SUNY Potsdam: 36 years (Previous roles include: Development Officer, Assistant Director of Human Resources, Coordinator of Employee Benefits)

Favorite North Country activities: Boating, sailing, kayaking, lounging on the beach—in short, being on or at the water as much as possible; there is no place prettier than the North Country in the summer!

Words that inspire: “Breathe in, breathe out, move on.” Jimmy Buffett |We cannot control the wind, but we can direct the sails.” Unknown


John Wicke PhotoJohn Wicke
Director of Strategic Alliances; Development Officer

Email: wickejm@potsdam.edu

Alumni/donor regions: Albany, Boston, Los Angeles, Maryland, New York City, Poughkeepsie/Hudson, Virginia, Washington D.C. metro area, and others as assigned

Education: Clarkson University alumnus with a bachelor’s degree in business/human resources

Tenure at SUNY Potsdam: 10 years (Previously served on the College Council)

Favorite North Country activities: Golfing, hiking and cross country skiing

Words that inspire: “Do not go where the path may lead; go instead where there is no path and leave a trail.” Ralph Waldo Emerson


View Full Advancement Staff Directory