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Potsdam Prepared: Spring 2022 Updates

LoKo Graphics

LoKo Graphic Identity

LoKo Graphic Identity
The LoKo name come directly from our Festival founders! Donald Lougheed (Hon.'54) and Kathryn (Kofoed) Lougheed '54. LO-ugheed KO-foed partnership with SUNY Potsdam takes the first syllables of the founder’s names to translate their personal investment and love of the arts to Kathy's alma mater.

Produce Your Own Posters and Flyers
If an event has been approved to be part of the LoKo Arts Festival, then Departments, student groups, and artists participating in the Festival may produce their own posters and flyers promoting their events. They are required to have a few basic elements on their documents as part of the Festival.

If you are unsure if your event is an approved Festival program or if you wish to have a program considered for inclusion, then contact Festival Coordinator, Community Performance series at (315) 267-2412 or Requests for inclusion must be received no later than February 1st  for a Festival of the same year.

Required elements include:

  1. The LoKo graphic element. See below for a selection of the graphic treatments to choose from
  2. Donor relations copy
  3. The SUNY Potsdam logo located somewhere on the document

If space permits, please include the logo of our media sponsor, NCPR.

Donor relations copy:

Please include this statement within your document:

The LoKo Arts Festival is made possible by the generosity and artistic vision of Kathryn (Kofoed) '54 and Donald Lougheed (Hon.'54).

Please note: if your event, program, or talk has an introduction or remarks, please remind the audience, “This lecture/performance/workshop is part of the LoKo Arts Festival and is made possible by our Festival founders, Kathy and Don Lougheed.”  (Pronounced Low-heed)

Logo Selection:

Choose from logo selection below by right clicking (PC) or control click (MAC) on image and selecting "save image as." The entirety of the logo must be used. No cropping or manipulation is allowed. Email Creative Services with any special requests or questions related to producing publications for the festival.



LoKo Logo Variation 1 LoKo Logo Variation 2    


LoKo Logo Variation 3 LoKo Logo Variation 4