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The Music Business Program at Crane

Music Business Program

Our program is designed for students who want to earn a place in the music business industry. We provide the preparation for employment in:

  • Music Products
  • Arts Administration
  • Recording Industry

It combines the elements of our strong Bachelor of Music with course work tied into the Departments of Business and Economics. We provide you with a solid foundation both in music and performance a well as knowledge about what makes the industry tick. Our faculty are true experts in audio technology, music retail, music production and music product development. They know the score!

The Crane School of Music offers a Bachelor of Music degree with an emphasis in Music Business. This degree program works closely with the Crane Institute for Music Business to provide the most comprehensive preparation for employment in the music industry. We also offer a Minor in Music Business for music majors and non-music majors. Unlike the Bachelor of Music degree, no audition is required for non-music majors who minor is Music Business.

The primary mission of The Crane Institute for Music Business is to enhance communication and facilitate a mutually beneficial partnership between and Crane School of Music and the music products industry. It works to promote partnerships with music industry associations and businesses.Students in the Music Business major are required to obtain practical experience in their chosen field through an off-campus internship.

Recent Internship Opportunities

Some examples of recent internships include:

In Music Products:

  • Yamaha International, Buena Park, CA and Indianapolis, IN
  • D'Addario + Co., Farmingdale, NY and Nashville, TN
  • Samson Technologies, Hauppauge, NY
  • Sabian Inc. Marshfield, MA
  • DANSR, Chicago, IL
  • Boosey and Hawkes, New York, NY
  • EMI Music, New York, NY
  • Shar Music, Ann Arbor, MI

In Arts Administration:

  • Chamber Music American, New York, NY
  • OPERA American, New York, NY
  • Aspen Music Festival & School, Aspen, CO
  • Hermitage Artist Retreat Gr., Englewood, FL
  • The Metropolitan Opera, New York, NY
  • Austin Classical Guitar, Austin, TX
  • Eagle Rock Entertainment, New York, NY
  • Symphony Space, New York, NY
  • Sarasota Opera, Sarasota, FL
  • North Carolina Symphony, Raleigh, NC

In the Recording Industry:

  • Linden Oaks Studio, Rochester, NY
  • Subcat Studio, Syracuse, NY
  • VH1, New York, NY
  • Fireplace Studios, New York, NY
  • Cove City Sound Studios/Brown Dog Records, Glen Cove, NY



Crane Institute for Music Business

The Crane Institute for Music Business provides opportunities for students to interact with industry professionals through such activities as Music Business Roundtables and Executives-in-Residence program.

Recent Executives-in-Residences include Mary Luehrsen (Director of Public Affairs and Government Relations for NAMM, and Executive Director of the NAMM Foundation),  Bob Morrison (founder of Music for All, former CEO of the VH1 Save the Music Foundation, Executive Director of NAMM's American Music Conference, co-creator of the Mr. Holland’s Opus Foundation), and Robert Farmer (General Counsel for the rock band Rush).


Since 2006 music business students at Crane have participated in The NAMM Show held each January in Anaheim, California. The students have worked as interns for industry sponsors gaining valuable experience working in the industry's biggest trade show and forming important industry relationships. Crane is the only college program in the country that affords their students this opportunity. In recent years, Crane has sponsored a NAMM version of the Sandy Feldstein Roundtable during the NAMM show. Read about the 2018 NAMM Roundtable here.

As a Music Business student at SUNY Potsdam, Johnna Bernard ’18 recently completed an internship for the Metropolitan Opera National Council in Manhattan—an amazing hands-on experience at the world's most famous opera house.

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