Turn your passion for music into a career in the music industry.
The B.M. in Music Business at The Crane School of Music combines musical training with the business, entrepreneurial, and professional skills needed to build a career in today's music industry. Develop as both a musician and a music industry professional while gaining hands-on experience in areas such as music production, recording, marketing, entrepreneurship and artist development.
Develop Your Artistry
The B.M. in Music Business allows you to continue developing as a musician while preparing for a career in the industry. As a Bachelor of Music student, you'll receive private instruction on your primary instrument or voice as part of your degree program.
You'll study alongside performers, composers, educators, and other musicians at Crane, bringing your own artistic experience into your understanding of the business that supports music.
What You'll Gain
- Musical Training: Continue developing as a performer through music study and private instruction on your primary instrument or voice.
- Music Industry Expertise: Study the business of music, including areas such as marketing, entrepreneurship, copyright, management, recording, and the music products industry.
- Business Skills: Build a foundation in business through coursework that complements your music industry education.
- Hands-On Experience: Apply what you learn through internships, professional projects, and real-world industry experiences.
- Creative and Technical Skills: Explore music production, recording, audio technology, and other tools.
- Professional Connections: Learn from faculty, visiting industry professionals, alumni, and employers while building your own professional network.
Create, Record and Produce
Students in our Audio Technology classes have opportunities to work in the Performing Arts Center's professional recording studio, record ensembles and bands, and work on independent projects. On-campus interns can also gain experience recording and livestreaming performances and events.
Whether you're interested in recording, music production, artist development, or live events, you'll have opportunities to connect classroom learning with creative projects and real-world experience.
Learn the Business by Doing
Build real-world experience through required internships, industry projects, and hands-on opportunities to connect with music professionals.
Music Business students at Crane engage with industry leaders through guest visits, Music Business Roundtables, and the Executives-in-Residence program. Select Music Business students are invited to participate in the NAMM Practicum, a competitive, faculty-selected opportunity to gain firsthand experience with music companies and professionals at the NAMM Show. Through their internships, students apply what they learn in the classroom, build professional networks, and explore career paths aligned with their interests.
Where Can Music Business Take You?
A B.M. in Music Business can prepare you for careers across the creative and commercial sides of the music industry, including:
- Arts Administration
- Artist Management
- Music Marketing and Promotion
- Music Production and Recording
- Music Publishing
- Music Products and Retail
- Live Events and Venue Management
- Music Entrepreneurship
- Entertainment Law
Career Outlook
Inquire today:
Build Your Future in Music
Explore the curriculum and degree requirements, meet our faculty, and discover opportunities to shape your professional career path through Music Business at Crane.
Outcomes
Students will be able to:
- accurately sight sing a melody using solfège and the appropriate conducting pattern.
- demonstrate competency in musical performance.
- discuss and write about music’s historical/contemporary cultural contexts.
- communicate about both business and musical concepts in a professional setting.
“The faculty are so incredible! I could just walk into Dr. Douglas McKinnie and Denis Martin’s offices and ask them every question that I had, and they were so patient and kind, and generous with their time. I would say that about any of the faculty here. They want their students to succeed.”
Music Business Alumna