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Deeply Rooted, Future Focused: The Campaign for Potsdam

Deeply Rooted, Future Focused Campaign Logo

Rooted in gratitude. 

For generations, SUNY Potsdam has helped students discover what they can do, who they can become and how they can make a difference. Our graduates carry the Potsdam experience with them into their communities, careers and lives. 

Focused on what comes next. 

Deeply Rooted, Future Focused: The Campaign for Potsdam is a commitment to the students of today and the Potsdam of tomorrow. The broader Potsdam community will come together around a shared goal to strengthen the College and expand opportunities for the generations ahead. 

Join us in shaping the future of SUNY Potsdam. 

Priorities

Campaign Priorities Graphic
Helping students thrive from their first days on campus through Commencement. 

Every student’s path through college is different. We are strengthening the resources, opportunities and support that help students find their place at Potsdam, reach their potential and prepare for what comes next. 

Scholarships 

Expanding need- and merit-based scholarships to attract talented students, make a Potsdam education more accessible and help students stay on track to graduation. 

Academics 

Strengthening academic departments and programs, supporting innovation and expanding opportunities in fields that prepare students for a changing workforce. 

Student Care and Services 

Enhancing the services and resources that address students’ physical, emotional and educational needs, helping them navigate challenges and succeed in and beyond the classroom. 

Through the President’s Student Success Initiative, we are building an integrated model of support that begins before a student’s first semester and continues through graduation. Through an enhanced first-year experience, expanded professional academic and career advising, and structured academic support, we are helping students make a strong start, navigate challenges and build a foundation for success. 

When we invest in student success, we change life trajectories. 

Expanding the experiences that enrich learning and life beyond the classroom. 

We are expanding opportunities for students to put their knowledge into practice, explore new interests and connect with the world around them. These experiences complement classroom learning, build confidence and prepare students to lead, innovate and contribute to their communities. 

Applied Learning 

Expanding access to internships, research, study abroad, leadership development and other hands-on learning opportunities that connect classroom knowledge with real-world experience. These experiences help students discover their strengths, develop practical skills and prepare for their futures. 

Community Connections 

Creating opportunities that bring people together through shared experiences, ideas and creativity. From visiting scholars and artists to alumni and regional partnerships, campus events and community programming, these experiences strengthen connections among students, the College and the broader community, enriching campus life and extending Potsdam’s impact beyond campus.

Giving Potsdam the resources to respond to emerging needs and opportunities. 

The strongest institutions are those prepared to respond to change, seize opportunities and plan for the future. Flexible philanthropic support gives Potsdam the ability to address evolving needs, strengthen priorities and sustain excellence across the College. 

The Fund for Potsdam 

Annual gifts to the Fund for Potsdam provide the flexibility to address immediate needs and emerging opportunities across campus. This support allows the College to respond where resources can make a meaningful difference for students, faculty and the broader Potsdam community. 

The Potsdam Promise 

As the College’s only endowed fund with flexible spending, the Potsdam Promise provides long-term support for presidential priorities and strategic initiatives. These gifts help Potsdam respond to changing needs while building a strong foundation for the future. 

Flexible giving reflects a profound trust in Potsdam’s leadership and vision, empowering the College to respond to emerging needs and pursue new opportunities. The College is honored to celebrate this generosity through campus naming opportunities, creating lasting tributes to donors whose confidence in Potsdam helps advance its priorities and enrich the experiences of future generations. 

Creating lasting support for students, programs and the College for generations to come. 

A strong future depends on the foundation we build today. Endowed gifts provide lasting support for the people, programs and opportunities that make Potsdam distinctive, helping sustain the College’s strength and excellence for generations of students. 

Endowing Student Opportunities 

Endowed funds provide ongoing support for scholarships, academic programs, applied learning and other opportunities that shape the student experience. By establishing or contributing to an endowed fund, donors can help ensure that the opportunities and programs they value remain part of a Potsdam education for generations to come. 

Creating a Lasting Legacy 

A legacy gift is a meaningful way to invest in Potsdam’s future. Through endowed gifts and planned giving, donors can extend their impact beyond their lifetimes, supporting the students, faculty, programs and priorities that matter most to them. Together, these gifts strengthen the College’s financial foundation and help secure its future. 

Captain William F. Burke Jr. Memorial Scholarship 

Gianna Magrino ’24 & ’27 was the recipient of the Captain William F. Burke Jr. Memorial Scholarship as an undergraduate student studying music education. Today, she is teaching full-time while pursuing her master's degree in music education online.

Read More about Captain Burke

Rehearsal Room Dedication

A generous donor has made a historic gift to support scholarships and programs at SUNY Potsdam’s Crane School of Music. Marilyn A. Horner recently made a gift of $2 million to the Potsdam College Foundation, demonstrating her deep commitment to supporting Crane students and music education. 

Read More

SUNY Potsdam Dedicates Shusda Classroom in Carson Hall

“Potsdam holds a special place in my heart. All I wanted to be since second grade was a teacher. Potsdam gave me the education I needed to be a math teacher for 35 years. I had many friends when going to Potsdam—some I’ve kept in touch with all these years. One day, I wandered over to Clarkson with a friend and met the love of my life, Bill. We’ve had 52 years of marriage. Students, follow your dreams—and take advantage of all that SUNY Potsdam has to offer.”  - Sandra Wagoner Shusda ’71 

Read about the Shusda Classroom dedication
 

Chuck Lorre Doubles Down on Support for SUNY Potsdam, Matching Original $1 Million Gift to Alma Mater

“With this gift, I hope even more students can take advantage of the safe environment SUNY Potsdam offers, so they can learn and grow as a person—just like I did.”  - Chuck Lorre ’74

Read about Chuck Lorre's support of SUNY Potsdam

Be part of what comes next.

There are many ways to support Deeply Rooted, Future Focused: The Campaign for Potsdam. Your gift can make an immediate difference for today’s students, create opportunities for the future or leave a lasting legacy at SUNY Potsdam.

Explore Ways to Give